“If we want change, we have to change who we send to Augusta” – so says Rosa Scarcelli, the most recent entrant into the Maine gubernatorial race. She’ll be facing off with Steve Rowe, who is already being pigeon holed as “more Baldacci”.
Scarcelli (pronounced SCAR-chell-ee) is the owner and CEO of Stanford Management, a company that aims to provide affordable housing to several Maine communities.
She is taking on the role of insurgent outsider, and watching her commercial on her website, it seems clear she went to the Obama school of campaigning – I heard a lot of “hope” and “change” in her message. Scarcelli is positioning herself as an Augusta outsider who has no connection to the Baldacci administration, while having some experience in the private sector. If I were a Democrat (which I am not), that would certainly be more interesting to me than Rowe’s experience as Attorney General.
This race is quickly shaping up to be the battle of the outsiders, as all three front-runners for the Republican nomination are non-politicians with business experience, and now here comes Scarcelli on the Democratic side as well.
Scarchelli‘s website is a little odd – not because it looks bad (its decent enough), but more because its color scheme looks like something out of a political race in Virginia with its orange and blue accents (something very common down here in my neck of the woods). Usually in Maine you see variations of blue and green – so it looks a tad out of place, but then again should I really be picking on color schemes? No – its effective for this point in the game, and kudos to her for having a video up on the splash page.
She also has a presence on Facebook and Twitter, so I will soon have to do a “round two” on my previous story about the social media war for Governor. Seems to me she has herself set up well to mount an insurgent campaign, so we shall see how her battle with Rowe develops over the coming months.
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